The Forum 11Innovative Solutions for
Wellness & Chronic Care

Sept. 7-9, 2011 · Hilton San Francisco Union Square


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The Crystal Ball in the Social Network »
James H. Fowler, PhD, MA, Professor, Medical Genetics Division, Department of Medicine, School of Medicine, University of California, San Diego

Sponsored by:
Healthways Inc.

Building an accountable health system: High-value health care for chronic illness »
David Lansky, PhD, President & CEO, Pacific Business Group on Health


Sponsored by:
Sponsored by Alere

A Model for Successful Patient-Centered Medical Homes »
Jonathan Harding, MD, Senior Medical Director, Senior Products, Tufts Health Plan
Mike P. Van Den Eynde, MBA, Director, Deloitte Consulting

Integrated Medical and Pharmacy Benefit Drug Management for Oncology (available soon)
Joseph M. Perez, President, New Century Health
Kirby J. Eng, RPh, Director, Medical Pharmacy Management Client Services, CVS Caremark

Integrated Care Results In Significant Improvement in Quality & Cost Reduction »
Peter F. Sauer, MEd, Vice President & General Manager, Integrated Care Management, Fresenius Medical Care North America
Dylan Steer, MD, Director, Balboa Nephrology Joint Ventures Partner, Balboa Nephrology Medical Group

Integrating Shared Decision-Making into Physician Practices »
Matt Handley, MD, Associate Medical Director, Quality & Informatics, Group Health Cooperative
Lance Lang, MD, Consulting Medical Director, Health Dialog

Bending the Cost Curve through Doctor-Patient Mutual Accountability »
Jeffrey C. Greene, CMPE, CEO and co-founder, MedEncentive
Douglas D. Bradham, Dr.P.H., Kansas Health Foundation Distinguished Professor of Public Health, University of Kansas, School of Medicine—Wichita
Matt Henderson, CEO, Pacific Crest Benefits

Creating Clinical Integration in a Physician Network »
Ken Goldblum, MD, FACP, Chief Medical Officer, Renaissance Medical Management Company
Christi J. Braun, Member, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Leveraging Community Pharmacies and Convenient Care Clinics in an ACA World »
Cheryl Pegus, MD, MPH, Chief Medical Officer, Walgreen Co.
Elan Rubinstein, PharmD, MPH, Principal, EB Rubinstein Associates


Sponsored by:
Sponsored by WebMD

Motivational Interviewing Improves Member Engagement »
Michael Golinkoff, PhD, MBA, Head of Clinical Specialty Operations, Aetna Inc.
Ken Resnicow, PhD, Professor, Health Behavior & Health Education, University of Michigan

Break Barriers: Address the Real Reasons for Non-Adherence to Care »
Jan Berger, MJ, MD, Chief Medical Officer, Silverlink Communications
Stephen Carrier, MBA, MS, BS, Vice President, Product Management, HealthSpring

Health & Productivity Transformation in a Coal Mining Culture »
S. Paul Mackey, Director, Human Resources, Alliance Coal
Raymond D. Wells, MD, Principal, Raymond D Wells, PSC
Thomas W. Wilson, PhD, DrPH, Epidemiologist, Trajectory Healthcare, LLC

Applying Gain-Sharing to Strategic Incentive Design Drives Superior Outcomes
Tammy J. Griffin, MA, BS, Manager, Employee Health & Wellness, Central Michigan University
Raphaela Finkenauer O'Day, PhD, MA, Behavioral Scientist, HealthMedia Inc.

Finding the Right Levers for Consumer Engagement: Care Continuum Alliance Research
Mike P. Van Den Eynde, MBA, Director, Deloitte Consulting
Paul H. Keckley, PhD, Executive Director, Deloitte Center for Health Solutions

Engaging the Hard to Engage through Innovative Channels »
Audra Pierce, BSN, MSN, Disease Management Program Design Lead, Aetna
George Van Antwerp, MBA, General Manager, Silverlink Communications

Changing Behaviors: Social Technology, Clinical Principles & Game Mechanics (available soon)
David Metzler, CEO & Founder, OneRecovery
Hyong Un, MD, Chief Psychiatric Officer, Aetna Behavioral Health


Sponsored by:
Sponsored by MedAssurant Inc.

The New Vision: Assessing the Gap Between Theory & Practice »
Victor G. Villagra, MD, President, Health & Technology Vector Inc.
Linda K. Shelton, MA, Consultant, LKS Consulting
Tehseen Salimi, MD, MHA, Vice President, Global Evidence & Value Development, Sanofi

Putting Food First: An Integrated Collaboration Between Health Care & the Food Industry »
Peter Mongeau, Vice President, Human Resources Shared Services, John Hancock Financial Services
Judith Frampton, RN, MBA, Principal, Judith Frampton LLC

Organizational Activation: The Key to Successful Accountable Care Transformation »
Christobel E. Selecky, MA, Principal, Population Healthcare Strategies
Judith Hibbard, DrPH, Senior Researcher & Professor, University of Oregon

Multimedia Intervention for Sustained Self-Care »
Margaret R. Rukstalis, Clinician Investigator, Geisinger Center for Health Research
Howard Steinberg, CEO, dLife

Health Care Transformation: Integrated Care to Reduce Avoidable Emergency Department Visits »
Gail Croall, MD, Executive Senior National Medical Director, CareSource Management Group
Mina Chang, PhD, Chief, Program Development Section, Bureau of Health Services Research, State of Ohio

Mobile Health: Innovations for Population Health »
Randall Porter, Assistant Vice President, AT&T Healthcare Solutions
Malinda Peeples, RN, MS, CDE, Vice President, Clinical Advocacy, WellDoc, Inc.


Sponsored by:
Sponsored by CIGNA

Using Data to Study the Impact of Workplace Wellness »
Susan E. Jennings, PhD, Independent Health Care Consultant, Jennings Consulting
Soeren Mattke, MD, DSc, Managing Director, RAND Health Advisory, RAND Health
Ron Z. Goetzel, PhD, Vice President, Consulting & Applied Research, Thomson Reuters

Disease Management Engagement Improvement Using Multi-Variant Testing Methodology »
Nichola Denney, Staff Vice President, Medical Management Operations, WellPoint, Inc.
Lee Hord, MBA, Account Director, QualPro Inc.

An Evaluation Framework for a Statewide Medical Home Care Delivery Collaborative »
Anne B. Rogers, RN, BSN, MPH, Director, Integrated Health Management, North Carolina State Health Plan
Allen Dobson, MD, President & CEO, Community Care of North Carolina
Iver Juster, MD, Senior Vice President, Health Informatics, ActiveHealth Management

Understanding Success: Employer Measures & Metrics for Population Health Management »
Bruce Sherman, MD, FCCP, FACOEM, Consulting Corporate Medical Director, Whirlpool
Thomas Parry, PhD, Co-Founder, Integrated Benefits Institute

Health Management Programs: A Review of the Next Level of Outcomes Methodology »
Michael Cousins, PhD, Vice President, Research & Development Informatics, CIGNA
Seth Serxner, PhD, MPH, Partner & Senior Consultant, Total Health Management, Mercer

Closing the Gap: Best Practices in Population Health Management »
David Veroff, MPP, Senior Vice President, Evaluation Services, Health Dialog
Jason Cooper, MS, Vice President, Clinical Analytics, CIGNA Healthcare

Star Performance: Improving Medicare Advantage Quality »
Cynthia Pawley-Martin, RN, BA, CPHQ, Senior Manager, Health Care Quality Improvement, Blue Cross Blue Shield of Florida
Robert Mandel, MD, MBA, Executive Vice President, Market Development, Health Dialog


Sponsored by:
Sponsored by HealthFitness

Health and Lifestyle Approaches to Wellness »
Roberta Murray, RN, COHN-S, Manager, Disability and Wellness, TE Connectivity
Patrick Cimerola, Senior Vice President, Human Resources & Administration, Choice Hotels International

Integrated Wellness Solutions at a Large Employer »
Esther J. Nash, MD, FACP, Vice President, Clinical Innovation & Strategy, OptumHealth
Sarah Staggs, Vice President & Regional Head of Benefits, Zurich North America

Do the Math! Focus on Prevention Programs with Measurable Outcomes »
Anne M. Gannon, Constitutional Tax Collector, Palm Beach County
Charles H. Taylor, MD, Medical Director, The Taylor-High Clinic Center for Preventive Medicine

Culture and Incentives Drive Results »
Gen Barron, Sr. Manager, Global Health & Wellness and Work Life, Medtronic
Manette Snow, Director of Compensation and Benefits, Ball Corporation
Rajni Aneja, MD, MBA, CPE, Chief Medical Officer, WebMD Health Services
David Anderson, PhD, Senior Vice President, Chief Health Officer & Co-founder, StayWell Health Management

Sidelines to Front Lines: Applying Athletic Training to Injury Prevention »
William Smith, MD, MBA, Senior Manager, Enterprise Health Services, The Boeing Company
Martin Matney, MBA, ATC, AT/L, PTA/L, CEAS, Head Athletic Trainer & Athletic Training Program Manager, Work-Fit Inc.
Catherine A. Brennan, MBA, CAE, Associate Executive Director, Policy & Advocacy, National Athletic Trainers' Association

Employee Wellness and Health Promotion: A Panel Discussion »
Courtney Bock, Total Rewards Leader, Deloitte
Cynthia Radovich, Senior Director, Benefits, Gap, Inc.
Gerri Burruel, Director, Health and Welfare Benefits, McKesson

Reverse the Effects of Metabolic Syndrome »
David Ferriss, MD, MPH, Medical Executive, Lifestyle Medicine, CIGNA HealthCare
Wally Gomaa, MBA, MHA, CMPE, President, ACAP Health Consulting, LLC


Accountable Care and Population Health Management: Friends, Foes, or Ships Passing in the Night? »

Sponsored by:
Sponsored by Alere
Gordon K. Norman, MD, MBA EVP, Chief Innovation Officer, Alere, Inc.
Nirmal Patel MD, MPH, Corporate Medical Director, Cisco Systems, Inc.
Meredith Mathews, MD, MPH, SVP & Chief Medical Officer, Blue Shield of California

Addressing Avoidable Medicaid ER Overuse Through Rapid Cycle Quality Interventions »

Sponsored by:
Sponsored by CareSource
Gail Borgatti Croall, MD, Senior National Medical Director, CareSource

Effective Strategies for Delivering Smart Care in the Physician's Office »

Sponsored by:
Sponsored by MedAssurant
Jason Z. Rose, MHSA, Vice President, Quality & Care Management, MedAssurant Inc.

Analytics for Breakfast: Improved Outcomes, Lower Costs, and Engaged Consumers »

Sponsored by:
Sponsored by SAS
Chris Scheib, Senior Healthcare Industry Consultant, SAS Center for Healthcare Analytics and Insight

Bridging the Gap—Engaging Individuals to Become More Engaged in Achieving Optimal Health »

Sponsored by:
Sponsored by Aetna
James Cross, MD, Head of National Medical Policy and Operations, Aetna
Constance Compton, RN, BS, Head of Operations for Aetna Health Connections—Disease Management (AHC-DM) program and National Precertification Program
Ann Meyer, RN, BS, MBA, Executive Vice President Clinical Programs, Aetna/ActiveHealthSM
Judy Bomgardner, RN, Head, Clinical Appeals and Health Improvement Programs, Aetna
Paul Coppola, MBA, Head of Wellness Program Strategy and Development, Aetna
Janet Thomson, RPh, Manager, Integrated Health and Productivity Analytics, Aetna
Betsy Farrell, RN, Operational Results Management, Aetna

The Future of Health Risk Assessments in the New Healthcare Landscape (To obtain a copy of this presentation, please email

Sponsored by:
Sponsored by HealthMedia
Victor Strecher, PhD, Founder and Chief Science Officer, HealthMedia,Inc., a Johnson & Johnson Company
Joe DiMilia, Sr. Product Manager, Healthy Lifestyle ProgramsInternet Services Group, Kaiser Permanente

Crossing the Divide—Connected Health is Reaching Everyone (available soon)

Sponsored by:
Sponsored by Partners Healthcare
Robert Havasy, Project Specialist & Customer Operations Manager, Partners Healthcare, Center for Connected Health

How to Create a Healthy High-Performance Culture »

Sponsored by:
Sponsored by StayWell Health Management
David R. Anderson, PhD, LP, Senior Vice President & Chief Health Officer, StayWell Health Management

Get better patient outcomes with Performance Insight »

Sponsored by:
Sponsored by Varolii Corporation
David McCann, President and Chief Executive Officer, Varolii Corporation
Andrea Austin, Vice President, Healthcare Accounts, Varolii Corporation
Andy Sidari, Sr. Technical Healthcare Account Manager, Varolii Corporation


Modifying a U.S.-Developed, Comprehensive Lifestyle Management Program for a Global Market (available soon)
Dalene Viljoen, BSc, director, b-well
Neil Gordon, MD, PhD, MPH Chief Scientific Officer, PrevCan, Inc.

An Innovative Approach to Care Across the Continuum in Brazil »
Andre Gibrail, MBA, Chief Operation Officer, Axismed Gestao Preventiva de Saude SA

Chronic Condition Management for International Populations: Challenges and Solutions »
Stefan Wisbauer, Managing Director, UK Preventive Medicine
Fred Goldstein, MA, President, US Preventive Medicine

Keynote Panel: International Lessons Learned & Innovations in Chronic Care & Wellness »
Elizabeth Rula, PhD, Principal Investigator, Health Outcomes, Healthways, Inc.
Kylza Estrella, MD, Mphil, PhD, Director, Hospitalar Santa Celina Group
Hamish MacDonald, CEO and Co-Founder, Lifetime Health Diary
Moderator: Rose Maljanian, RN, MBA, Chairman & CEO, HealthCAWS, Inc.

Cultural Adaptation in Chronic Condition Management »
Doaa Alhaboby, MSc, supervisor, Disease Management and Health Support Department, Daman National Health Insurance Company
Ruth Philipp, head, Product Management and Development Department, Almeda

Canadian Healthcare: Delivery & Opportunities for Collaboration »
Sharon Welner, Vice President, BioMedCom Consultants
Allan Smofsky, Founder, Smofsky Workplace Health Strategists
Chris Hobson, MD, Chief Medical Officer, Orion Health

Opportunities for Chronic Care in India
Rajendra Pratap Gupta, President, Disease Management Association of India


Sponsored by:
Sponsored by Optum
Sponsored by APS Healthcare

Keynote: CMS Moves Toward Accountable Care »
Anthony D. Rodgers, Deputy Administrator and Director, Center for Strategic Planning, Centers for Medicare and Medicaid Services

Session One: Federal Policy Initiatives toward Accountable Care »
Aaron McKethan, PhD, National Program Director, Beacon Community Program, Office of the National Coordinator for HIT, U.S. Department of Health and Human Services
David Sayen, Regional Administrator, Region IX, Centers for Medicare and Medicaid Services

Session Two: Evolving Care Models: Medical Centers as Population Health Managers »
Terry McGeeney, MD, MBA, FAAFP, President and CEO, TransforMED
Matt Patterson, MD, Leader, Center for U.S. Health System Reform, McKinsey & Company

Session Three: Outlook for Physician-led Care Models »
Peggy O'Kane, President, National Committee for Quality Assurance
Ed Murphy, MD, Advisor, TowerBrook Capital Partners LP
Diane Rittenhouse, MD, MPH, Associate Professor, Department of Family and Community Medicine & Philip R. Lee Institute for Health Policy Studies, University of California, San Francisco

Session Four: Realizing the Potential: Assessment Tools—What to Look for; What to Expect (case study) »
Jason Z. Rose, MHSA, Vice President, Quality & Care Management, MedAssurant Inc.

Session Five: Realizing the Potential: Risk Management—Programs That Improve Population Health (case study) »
Richard S. Chung, MD, Chief Clinical Officer, APS Healthcare

Session Six: Realizing the Potential: Using Data to Improve Patient Health, Population Health (case study) »
Gary Zegiestowsky, CEO, Informatics Corporation of American
Dexter W. Shurney, MD, MBA, MPH, Medical Director, Employee Healthcare Plan, Vanderbilt University and Medical Center, Assistant Professor, Vanderbilt School of Medicine

Session Seven: Realizing the Potential: Collaborative Case Studies »
Randall Williams, MD, CEO, Pharos Innovations
Mark Skubic, Vice President, Government Relations, Park Nicollet Health Services
Peter Magnusson, MD, Chico Heart Medical Clinic, Chico, Calif.
Lauren Fifield, Senior Policy Analyst, athenahealth Inc.


Health Plan Support for Physician-led Care Models (available soon)
Samuel Nussbaum, MD, Executive Vice President and Chief Medical Officer, WellPoint

Physician Leadership and Practice Evolution Experiences »
Terry McGeeney, MD, MBA, FAAFP, President and Chief Executive Officer, TransforMED